The highly anticipated talent hunt show, Nigerian
Idol, is not only back but big and better! This was announced on Wednesday
November 19 by Optima Media Group (OMG), the executive producers of the dubbed
most watched music reality TV show.
However, it’s not only that Etisalat announced its
continued sponsorship of Nigeria’s version of the world’s biggest reality TV
show at a media event held at the Shaba Events Centre, Ikeja, Lagos, the
judges; African-American dancer, singer and Michael Jackson’s personal
choreographer; Jeffrey Daniels, veteran singer Yinka Davies, and the Area FADA;
Charly Boy, would return to Idols for another thrilling season.
While, Ill Rhymz also returns as this year’s host,
would sexy singer, Tiwa Savage join him? Let’s wait and see. Although, Charly Boy was absent at the event,
Jeffrey Daniels, who was present, could not concealed his preparedness for the
TV show.
“One of the
greatest highlights of my year in the last three is spent through the months of
this phenomenal show. Talents I have come across are amazing and the idea of
being part of this huge international platform giving birth to dreams and great
acts across the world for someone who has graced stages in different parts of
the continent, worked with amazing acts and several A- List producers in
America, it's most fulfilling. I am truly excited to give back and groom these
young stars and that's why I would be on the show as long as they want me,”
said Jeffrey Daniels.
Speaking on Etisalat unflinching support for
Nigerian Idol season 3 with the theme” Voice Of Tomorrow, Mr. Wael Ammar, the Chief
Commercial Officer of mobile telecommunication giant, said, ““We are very
excited to announce the continuation of our lead sponsorship of Nigerian Idol
till 2013, and our desire to continue to empower Nigerian youths and are
calling on all youth to be the ‘voice of tomorrow.”
In the words
of the project manager; Tiwa Medubi, “The prize for this season is 100,000 USD,
which encompasses 7.5 million Naira cash prize, a recording contract worth 7.5
million Naira, and a SUV. “This season, we will be expanding our reach from four
audition cities to five cities. This is to ensure that a lot more people have a
shorter distance to travel to get to the nearest audition centres. We are
extremely pleased with Nigerian Idol season 2 and research findings show that
Nigeria is pleased as well as such we will be concentrating effort more on
improving the things we did right.”
The global franchise has produced leading music
stars around the world like Reuben Studdard, Fantasia, Jennifer Hudson, and
Nigeria’s Yeka whose music career has taken off with the release of two well
received singles (Follow You and E Wa Bamijo) and last season’s winner, Mercy
who is already making waves with live performances.
As Nigerian Idols is set to storm the cities of
Lagos, Abuja, Owerri, PortHarcourt, and Benin in search of Nigeria’s biggest
but undiscovered talent, lead sponsor for this year’s season remains Etisalat
Nigeria; Associate sponsors are leading beverage brand Pepsi who will be supported
by Megalectrics, owners of Beat, Classic and Naija FM.
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